The success of today’s author depends on good content, a well-produced book, and a direct link to marketing. All writers, at every level, need to implement and execute an efficient and cost-effective plan of action to market their books.
Topics Covered:
1. The foundational ingredients to launch a successful book marketing plan, including the need for adhering to the publishing process (mentorship during manuscript writing, editorial excellence, design, and printing).
2. How to navigate multiple venues to sell books.
3. Differences between visibility/publicity, marketing, promotion, and sales.
4. How to find the right audience and capture their attention.
5. How to run your book program and get booked as a speaker at conferences.