Congratulations on getting to the end of your book writing. If your readers are in the conclusion chapter, it also means they read the whole book, they liked it, and now they want you to wrap it up. So don’t rash it. Give them what they want.
The goal of a great ending is to tie everything together, neatly summarize your book, and then provide a specific call to action for your readers.
The Do’s
- Clearly summarize the book: This is the best thing you can do for your readers. It not only delivers value to your readers but also makes your book memorable (and recommendable). Let the readers know, what you, as the author learned and also, what the readers should have learned had they read the book from beginning to end. It should explain to the readers why they needed to read the book in the first place.
- Address any lingering issues and close any open loops: The readers should feel like everything is wrapped up in a bow and they close the book with a feeling of closure. Make sure you show your readers the “surprises”, the “plot twists”, the “after thoughts” etc.
- Provide a call to action: A good call to action clearly tells the readers what to do after they read the last word.
- Give even more: Point them to any additional resources you have that could help them further into the topic of discussion.
The Don’ts
- Don’t introduce any new content: This should only be a summary of what’s in the book. You can have new stories or anecdotes, of course, but you should not have new content introduced at this point whether your book is fiction, non-fiction, or even academic.
- Don’t make it long: The rule of thumb is that it should be the shortest chapter in your book. Some conclusions are just a few pages long, so if you end up with two pages, that’s ok as long as you have achieved closure for your readers.
- Don’t break faith with your readers: Don’t try to sell products or services to your readers in a preposterous way that turns them off.
Here’s a Step-by-Step Guide
Grab the readers with a great hook by opening with an anecdote or story that wraps up the book.
This should be the introduction paragraph of your chapter. Every chapter should start with a hook. Even the last one. This can be a story that summarizes the book, or you can close a loop from earlier in the book. But the point is, the readers should feel like they do at the end of a good movie, where everything feels nicely summarized with a satisfying ending.
By this time, you’ve mentioned a lot of different topics. Usually, the easiest and most compelling way to begin the conclusion is by referring back to one (or more) of them. Or you can add another dimension to a story you already told or tie up loose ends.
Restate the book’s main idea – make sure you restate the book’s thesis. From the first chapter to the final chapter, your book’s anchor message should be consistent. While there is no “one true method” for figuring out what your book should be about, whatever message you decide on must be reflected and enforced in all the chapters of your book, including the conclusion chapter.
Summarize the chapters by tying together each chapter’s takeaway with the overarching theme of your book.
This is optional, but most good nonfiction books do this. They summarize the key points so succinctly and clearly that the readers can’t help but understand your lessons the same way that you do.
You want the readers to think about and talk about your book to their friends the same way you would if you could be there yourself. The best way to make sure they do that is to tell them exactly what to say. Specifically, it’s about nailing whatever you want your readers to remember about your book. What are the takeaways that really matter? How do you want them to talk about them?
If your book is a memoir, your conclusion also needs to complete your story arc, tying up any plot threads and subplots in your storyline so you don’t leave any cliffhangers. You might not summarize the plot points of each chapter literally, but you still want to remind your readers of the journey.
Call to action: what should the readers do when they finish reading your book?
What’s the first thing you want your readers to do when they finish the last word and put the book down? This is usually the final word, and it’s what you should leave them with on the final page.
A call to action (CTA) is not required in a conclusion, but most nonfiction books have them. It’s usually the very last bit of the conclusion, the final word to readers, and it ensures they know what you want them to do.
Authors generally adopt a different tone with the CTA—one that’s not just more explicitly inspirational but that’s also framed as an imperative. The underlying message of the call to action is straightforward and empowering: now that you have all the tools, go out there and use them.
This is good and readers tend to like it. Some authors feel uncomfortable including such a direct appeal to readers because they may feel it’s unprofessional, and they can be right (sometimes).
Authors often want to be too inspirational in the introduction, and not enough in the conclusion. But this is when you can really tell your readers what to do, and be very direct.
What you do not want to do is write a glorified sales brochure. The last thing you want to do here is trying to pitch to them something of yours to buy. Think about it—you’ve spent the whole book earning their trust, and now you ruin it with a bad ending that tries to sell them? Don’t do that. Most importantly because it doesn’t work very well.
Readers are smart. They’re already interested in your topic that is why they picked up your book. If they’ve made it this far, then they’ve already read an entire book’s worth of your knowledge and expertise. They can form their own conclusions when it comes to contacting you.
That said, if you do want to suggest they contact you, do so authentically—from a place of trying to help them, not yourself. Tell them you want to hear from them, or that you want to help them move forward.
If your website or the name of your company/book program is in your bio or About the Author Page, that is sufficient. Give them your email in the conclusion if you like—but only if you’re sincere about responding to them.
Ultimately, your goal is to provide so much value to them that they respect and admire you and your work, and choose to contact you because they have sold to themselves on wanting to, not because you sold to them.
Some authors want a more explicit CTA, such as directing readers of the book to a specific landing page. This can work, as long as the page you’re directing them to gives the readers something significant, new or additional resources. It has to be something they’ll really see as extra, not something they’ll feel should have been in the book. For example, a map or chart that is additive, but not crucial, to the content is great. What you don’t want to do is give them something on a landing page that makes them think, “Why isn’t this in the book?” That just breaks faith with the readers.
Next we will look at How to Write an Author’s Bio.
Training by: Dr. Muthoni Mercy Omukhango
Getting Started: Publishing Books
Preparing to Write/Publish
Step1: Prepare Yourself to Get Published…
Are you ready to publish your book? Here is how you need to prepare. Have your manuscript ready and explore the oprions available today. If you are stuck in getting it started or finished, there is several ways to get help. Explore and get published today! #RaisingAfricanVoices
Read MoreStep2: Let’s Talk About Publishing
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Read MoreStep3: Factors to Consider Before Self Publishing
Jesus, while talking to the disciples about following Him, asked them to count the cost. The same Scripture applies to authors today - you have to count the cost from the beginning to ensure you don't stop at some point in your book project's journey. #RaisingAfricanVoices
Read MoreStep4a: Requirements for Self Publishing
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Read MoreStep4b: Publishing Steps – Review
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Read MoreElementary Skills: Publishing Books
How to Write
5a: How to Write a Book Dedication
A book dedication is a way for you, the author to bestow a high honor on a person (or a group of people) you wish to praise or otherwise spotlight. This dedication note is often short and usually focused on one person (or a specific group of people). It’s supposed to be personal, rather than professional. It goes on the dedication page, which is in the very front of the book, after the title page. Here's how to write one. #RaisingAfricanVoices
Read More5b: How to Write a Book’s Foreword
A well-written foreword can function as the ultimate third-party recommendation or endorsement for your book, generating interest and helping when it’s time to market your book. Here’s how to write one. #RaisingAfricanVoices
Read More5c: How to Write a Book Introduction
Are you stuck on writing your book introduction? Here's how to... Hook the reader right from the beginning with a personal story from your life, a funny story, a joke, or just an interesting fact that causes him/her to want to continue reading. Here’s how to write one. #RaisingAfricanVoices
Read More5d: How to Write a Book’s Conclusion
If your readers are in the conclusion chapter, it also means they read the whole book, they liked it, and now they want you to wrap it up. So don’t rash it. Give them what they want. Here’s how to write one. #RaisingAfricanVoices
Read More5e: How to Write an Author’s Bio
People are looking for reasons why they should spend their time reading what you have written. You need to instill confidence in your readers that you are knowledgeable on the subject matter by writing an appropriate bio. Here's how to write one. #RaisingAfricanVoices
Read More5f: How to Write a Book’s Blurb
A blurb is a short yet descriptive account of the book that goes on the back cover or within the book sleeve of a hardcover book. It includes any information that represents the book best and intrigues the readers and shoppers to pick the book off the shelves. Here's how to write one. #RaisingAfricanVoices
Read More5g: How to Write an Acknowledgment
An acknowledgment section in a book provides the space to go into lenghty details in thanking the people who were sources of inspiration and support for your book and life. Here'show to write one. #RaisingAfricanVoices
Read More5h: How to Write a Table of Contents
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Read MoreTechnical Skills: Publishing Books
Refining Your Manuscript
6a: How to Write a Devotional
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Read More6b: How to Write a Captivating Novel
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Read More6c: How to Use Dialogue in Story Writing
Effective dialogue is characterized by authenticity, clarity, and relevance to the story. It should sound natural and believable, reflecting the unique voices and perspectives of the characters. Dialogue tags, such as "said," "asked," and "replied," help identify speakers and maintain clarity in conversations. Get started here. #RaisingAfricanVoices
Read More6d: How to Use ‘Show Don’t Tell’ in Story Writing
"Show don't tell" is a fundamental principle in storytelling that encourages writers to use descriptive language, actions, dialogue and scenes to reveal information to the reader, rather than simply telling them outright. Get started here. #RaisingAfricanVoices
Read More6e: How to Elevate a Non-fiction Christian Book to Make it Personal and Engaging
Transforming a flat non-fiction Christian book into an engaging and impactful read requires authenticity and connection. Share your personal testimony, use relatable real-life examples, and offer practical applications to make your message resonate. Being vulnerable about your faith journey fosters trust, while reflective questions and actionable steps encourage readers to apply the lessons to their own lives. Get started here. #RaisingAfricanVoices
Read More6f: How to Ethically Use Other People’s Public Stories in a Non-fiction Christian Book
Using public stories in your Christian book requires integrity and respect for the individuals involved. Always seek permission where possible, give proper attribution, and ensure the story aligns with your message while preserving the dignity of those featured. Avoid embellishment or distortion for dramatic effect, and focus on presenting truth with grace. By handling stories ethically, you honour both the subjects and your readers while maintaining your credibility as a Christian author. Get started here. #RaisingAfricanVoices
Read More6g: How to overcome the challenge of mixed languages in writing a manuscript
Writing a manuscript with mixed languages can be both enriching and challenging. To overcome this, establish clear guidelines for when and how to incorporate multiple languages. Use translations sparingly and only where necessary, ensuring they don’t disrupt the reader’s flow. Consider adding footnotes or a glossary for clarity and consistency. Tools like professional editors and language experts can help refine your manuscript while maintaining cultural authenticity. Get started here. #RaisingAfricanVoices
Read More6h: How to Peer Review Fiction and Non-Fiction Christian Literature Manuscripts
Peer reviewing Christian literature requires a thoughtful approach to ensure the manuscript aligns with Biblical principles while engaging readers effectively. For fiction, focus on character development, plot consistency, and spiritual themes. For non-fiction, assess clarity, theological accuracy, and practical application. Provide constructive feedback, highlighting strengths and offering actionable suggestions for improvement. A thorough peer review not only refines the manuscript but also upholds its spiritual impact. Get started here. #RaisingAfricanVoices
Read More6i: How to Ensure Diversity and Inclusion in Christian Writing
By embracing diverse voices, ensuring equitable access for underrepresented authors, and encouraging inclusive storytelling, authors and publishers can reflect the richness of God's Kingdom. This includes actionable strategies to amplify marginalized voices, promote cultural representation, and create a more inclusive literary ecosystem. With initiatives like multilingual publishing, fair contracting, and global partnerships, CLC Kenya leads the way in advancing DEI while staying true to Biblical principles. Get started here. #RaisingAfricanVoices
Read MoreAdvanced Skills: Publishing Books
Going the Extra Mile
7a: Should a Non-Fiction Book Have a Subtitle?
A subtitle is a powerful tool for non-fiction books, offering clarity and appeal to potential readers. It provides additional context about the book's content, target audience, and benefits, helping it stand out in searches and on bookshelves. A well-crafted subtitle enhances discoverability, boosts SEO, and communicates your book's value in just a few words. Learn More Here. #RaisingAfricanVoices
Read More7b: Why Organising Your Non-Fiction Into Chapters Is Important
Organising your non-fiction book into clear, well-structured chapters enhances readability, engagement, and comprehension for your audience. Chapters create a logical flow, making complex ideas easier to digest while guiding readers through your message step by step. A structured layout also improves your book's professional appeal and allows readers to quickly locate topics of interest. Learn More Here. #RaisingAfricanVoices
Read More7c: Why Self-Edit Your Book Before Submitting it for Publishing?
Self-editing is a crucial step before submitting your manuscript for publishing. It allows you to refine your ideas, correct errors, and enhance the overall quality of your work. A well-edited manuscript not only demonstrates professionalism but also makes the publishing process smoother and more efficient. From grammar to flow and consistency, self-editing ensures your book is the best version of itself before reaching an editor's desk. Learn More Here. #RaisingAfricanVoices
Read More7d: The Art of the Author Photo: Essential Specs for a Professional and Polished Image
Professional photos on a book’s back page play a crucial role in an author’s branding and marketing strategy. Learn More Here. #RaisingAfricanVoices
Read MoreContractual Skills: Publishing Books
Be Informed (Not Legal Advice)
8a: Why Every Author Needs a Non-Disclosure Agreement (NDA)
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Read More8b: What to Include in the Copyright Page and Complete the Copyrighting Process
Copyright law gives creators of original material the exclusive right to further use and duplicate that material for a given amount of time, at which point the copyrighted item becomes public domain. Here's what you need to know. #RaisingAfricanVoices
Read More8c: Terms and Conditions for Traditional Publishing/Adapting Existing Books into Other Versions
Adapting existing books into new versions, such as translations, audiobooks, or special editions, requires clear terms and conditions in traditional publishing agreements. These terms outline rights, royalties, and responsibilities for both the author and publisher, ensuring a smooth adaptation process. Properly defined agreements protect the integrity of the original work while maximising its reach and impact across different formats. Here’s what you need to know. #RaisingAfricanVoices
Read More8d: How to Publish a Book with Multiple Stakeholders: Best Practices for Rights Ownership, Expenses and Recognition
Publishing a book with multiple stakeholders requires clear communication and well-defined agreements to ensure smooth collaboration. Establish ownership rights, allocate expenses transparently, and outline recognition for each contributor's role. Best practices include drafting detailed contracts, maintaining open communication, and resolving disputes amicably. These steps protect relationships while ensuring the book's success. Here’s what you need to know. #RaisingAfricanVoices
Read More8e: How to Get ISBN in Kenya and Other African Countries
Publishing a book with multiple stakeholders requires clear communication and well-defined agreements to ensure smooth collaboration. Establish ownership rights, allocate expenses transparently, and outline recognition for each contributor's role. Best practices include drafting detailed contracts, maintaining open communication, and resolving disputes amicably. These steps protect relationships while ensuring the book's success. Here’s what you need to know. #RaisingAfricanVoices
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