Facilitation of Self Publishing

Our Publishing Ministry

CLC Kenya aims at increasing access to books that impact communities. We do this through traditional publishing, facilitation of self-publishing, print-on-demand and writing classes.

We believe that books give our communities access to the world’s best wisdom, and stretch our minds past any conceivable horizon. They are the ultimate form of self-education and the ultimate tool for personal empowerment.

If you want more out of life, somewhere there is a book on a shelf or computer that will be your friend and guide.

If you’re an author, you should write with might, and birth a book that will light the way for others. If you are a reader, keep flexing the muscles of your mind!

About Self Publishing

Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the distribution of printed works, such as books, newspapers, and magazines.

The self-publishing landscape has changed considerably in the past two decades with new technologies such as the Internet, and the $1 billion markets continuing to change at a rapid pace. Increasingly there are numerous alternatives to traditional publishing, and self-publishing is becoming the first choice for writers.

Pros of Self Publishing
Cons of Self Publishing

Factors to Consider before Self-publishing

These are questions to ask yourself while deciding whether to publish traditionally or to self-publish. Both methods allow access to large readerships and have the potential to be greatly fulfilling for authors.

Time: While most aspects of writing depend on factors that vary greatly among authors, getting a book traditionally published is a notoriously time-consuming process. First, your manuscript must be accepted by a publishing house, which is an ordeal in and of itself; most houses accumulate a “slush pile” of manuscripts that takes months to work through (if ever!).

Once the publisher reads your pitch, they may still choose to reject it, but take heed: many authors—including incredibly successful ones have had their novels rejected by several publishing houses before they were offered a book deal. So don’t give up too easily.

If your manuscript is accepted by a publishing house, putting the book together and printing it require many months. It can sometimes take several years to put a new book on the shelves.

With self-publishing, however, you personally design the layout of your book and determine how many copies will be printed. This greatly expedites the printing process. You could be holding a copy of your book in a matter of months. If you decide to self-publish an e-book, it could be on the digital market in much shorter period.

Money and Responsibility: There is a good reason that traditional publishing takes so long: many experts collaborate to design a high-quality product. Once the manuscript is polished, the author’s work is done. It’s up to the publishing house to design, prepare, print, and promote your book.

If you self-publish, you’re on your own although you should work with different book experts to give yourself a competitive edge and with great publishing power comes great financial responsibility.

Writing the manuscript is just the beginning of the process. You must then commission cover art, organize the book’s contents, manage the printing process, decide how many copies to order, and market your work.

While traditional publishing houses foot the bill for all of these steps, if you go the self-publishing route, each cost will come out of your own wallet.

Keep in mind that though a publishing house will cover all of these costs, it will also keep a cut of the book’s profits. If you self-publish, every dollar you make is your own.

Control: Because traditional publishing houses aim to maximize profits, editors may want to change things about your book to make it more marketable.

Sometimes, authors are not happy with these changes. It takes a great deal of trust to allow someone else to rearrange your work.

Many authors prefer to maintain control over all elements of their writing. If the thought of an editor going through your manuscript with a red pen makes your hair stand on end, you may prefer self-publishing, as it allows you to decide which parts of your book to keep and which parts to cut.

The Choice Is Yours

Determining which publishing route is right for you boils down to personal preferences pertaining to all of these factors. Would you prefer that experts handle the details, or would you like to have plenty of input in the publishing process? Are you determined to see your book stocked at major retailers, or do you trust your own marketing abilities?

  1. A finalized manuscript that advances the centrality of Christ and does not contradict Christian faith
  2. Non-Disclosure Agreement
  3. Time commitment for us to consult you
  4. Financial investment to allow us get editors, proofreaders, designers and book managers.



Regardless of the publishing route you choose, an error-free manuscript is required to impress both the editors and readers of a well-published work. Regardless of the publishing route you choose, an error-free manuscript is required to impress both the editors and readers of a well-published work.

Self-Publishing Process

Here are the steps to a successful publishing process for authors. You can do these steps by yourself or contract a publishing house to run the steps for you. Regardless of the publishing route you choose, an error-free manuscript is required to impress both the editors and readers of a well-published work. Regardless of the publishing route you choose, an error-free manuscript is required to impress both the editors and readers of a well-published work.

Finalize with the manuscript. Give it your best input (after submission you will not be able to have additional content other than what the editors request for). If you need help putting your manuscript together, join a writing class.

This is the bulk of the work because you want an editor to comprehensively look at your book’s flow, grammar, sentence structure, paragraphing, redundancy etc. At this point, you will have back and forth with your project manager and the editor on emails, phone calls, chats and convened meetings. This stage can take up to six months. Then you will have the final manuscript which you will commission to the design stage.

As the design phase continues, have an independent proofreader go through the edited manuscript to ensure the t’s are crossed and the i’s are dotted. This is where a graphic designer does the cover and inside text layout to suit your target readers.

The International Standard Book Number is a numeric commercial book identifier which is intended to be unique. Publishers purchase ISBNs from an affiliate of the International ISBN Agency – in Kenya, the agency is KNLS. An ISBN is assigned to each separate edition and variation of a publication. No. of digits: 13 (formerly 10) Check digit: Weighted sum Example: 978-3-16-148410-0

Have a second proofreader go through the designed manuscript to ensure the text is flowing well and that the font types, sizes and line spacing are appealing to the eye. Changes can further be made at this stage towards perfection then you commission the final files to printing phase. You should aim at getting above 95% perfection of the book that meets international standards.

You can do print-on-demand (i.e flat rate irrespective of copies you order per time) or do bulk printing through offset printing that guarantees you a lower cost per unit for more copies ordered.

Copyright law makes it easier for authors to make money selling their books by preventing bookstores from buying one copy of a book, making copies of the book, and then selling the copies to their customers.

You should now price the book at this stage and plan on a launch whether virtual, convened or media coverage.

Develop a strategy for your distribution. Display in bookshops is for visibility and distribution and not necessarily for sales. You must develop a marketing strategy to drive the traffic to the bookshops

Join Authors Clubs and any other support groups to get help with marketing strategy. This should include help and training in setting up your book on social media platforms, book program launch, ebook selling on Amazon, ekitabu, snapplify and the likes as well as countrywide distribution through ecommerce platforms like Jumia.

Once you have set up your book on all the right platforms, here’s how to start generating traffic. 1. Blog and Podcast interviews 2. Your own Blog and Podcast 3. YouTubbe Channel 4. Join Support Groups online (Facebook reader groups are also working very well for many authors) 5. Join local clubs for authors and readers alike. TBC have one that’s very good 6. Utilize Digital Marketing, both on free platforms as well as paid campaigns 7. Use your mailing list to send informational content to your readers 8. Collaborate with other authors – combining one book content with another is becoming the way to go. But the winner of it all is Turn your book into a program

Book sales alone will not gain you the mileage you need. You will be disappointed. We buy T.D Jake’s or Myles Monroe’s or the likes books, not only because they have written the books well but because they also have other programs we follow or know them from. They have earned our trust in one way or another, so we get comfortable to read their content. You need to turn your book into a program. If you organize a workshop and have a registration fee (or not), most of the people attending will connect to you faster and are likely to buy your book as opposed to if they found it in a bookshop and you are a random guy (or lady). Some of the ideas include: 1. Workshops and Conferences 2. Self-Study online courses 3. Live Coaching programs 4. Paid Webinars, Online Conferences, Seminars 5. Speaking Engagements. These are very cost effective ways that will enable you reach the global market right from your house or office.

Self-Publishing facilitated by CLC Kenya

COHORT - 12 - 2022 Current Publishing Cohort January - July 2022
COHORT - 11 - 2021 Current Oriental Writing Class December 2021 to March 2022
COHORT - 10 - 2021
COHORT - 9 - 2021
COHORT - 7 - 2020
COHORT - 6 - 2020
COHORT - 5 - 2020
COHORT - 3 - 2019


COHORT - 2 - 2018


COHORT - 1 - 2017


FAQs !

Have A Publishing Question? Talk to Helen Matarimo - Administrative Assistant at [email protected] or +254733817962

The classes run for 14 weeks in the following months: 

December 2021-March 2022. March-June 2022. July-October 2022. 

No. Follow CLC Kenya on social media and on this website to know when a call is made.

CLC Kenya facilitates self publishing in the following date ranges: January 2022 Admission and July 2022 Admission. 

Send your print-ready files via email to [email protected] You will receive a quote/estimate/RFQ then a sample. Once you approve the sample, you can place your order with a minimum 2 copies and no maximum limit. 

Support Services for Authors

Needing a service to launch and distribute your book? 

Editing & Proofreading (from) Kes 16,000

When it comes to books, an editor is seen as a gatekeeper between the author and the audience. An editor has to take a dual sided point of view in order to keep both parties happy. Authors know their stories inside and out, and have had a strong personal relationship with their manuscript for months or sometimes years.

Without an editor, you won’t necessarily see those things are there, or you won’t think they need fixing. The editor is there to bring out the best in your work. Writers can’t help but fall in love with their own writing. … An editor will point out areas of text that could be rewritten to improve flow and cohesion.

Cover & Layout Design (from) Kes 11,000

Professional and catchy book cover and layout design instantly grabs the attention of your target audience and makes them take a second look. A well-designed book cover and layout tells the readers that the author is serious about the work and is a thorough professional.

ISBN Acquisition Kes 4,000

ISBN helps your readers identify and order the exact book they want to purchase.

Libraries, bookstores, online retailers, distributors, and wholesalers depend on this unique identifier to track purchases and sales, and it will be necessary to apply for an ISBN if you intend to sell to them.

Copyright Facilitation Kes 5,000

Copyright law has a dual role. It provides exclusive rights to authors in order to protect their work for a limited period of time but it was also established to promote creativity and learning.

It makes easier for authors to make money selling their books, by preventing bookstores and other sellers from buying one copy of a book, making copies of the book, and then selling the copies to their customers.

Writing Classes (from) Kes 15,000

A writing mentorship class helps a writer by giving honest feedback. This constructive critique can improve your writing process and teach you new ways to approach your stories.

Publishing (from) Kes 45,000

This includes comprehensive editing, proofreading, cover design, inside text layout, acquiring ISBN and facilitating copyrighting.

Marketing & Distribution Strategy Development (Course) Kes 5,000

For self published authors, book marketing and distribution can pose a challenge. Empower yourself with this course.

Book Programs (from) Kes 20,000

Turn your book into a program. Get consultation, development of curriculum, hosting and mentorship.

Join An Authors Fellowship Kes 2,000

African Christian Authors Book Award program recognizes and promotes quality in Christian authorship in East Africa. Presented annually to Christian authors, the Award program celebrates the “best of the year” in 10 categories. Five finalists are chosen in each category unless there is a tie. The Winner in each category is announced and awarded at African Christian Authors Gala