Traditional Publishing

Traditional Publishing

What is Publishing?

Publishing is the process of making information, literature, music, software, and other content available to the public, either for sale or for free. Traditionally, it refers to the distribution of printed works, such as books, newspapers, and magazines, but has since expanded to include digital formats and online content.
Traditional Publishing

An In-Depth Overview

Traditional publishing refers to the established process where a publisher assumes the responsibility of editing, marketing, and distributing a book. In this model, the publisher covers all the costs associated with bringing a book to market, while the author receives royalties based on the book’s sales success.

Pros of Traditional Publishing:

  • Financial Support for Authors: In traditional publishing, publishers cover major expenses such as editing, marketing, and distribution. This financial backing allows authors to focus on their craft without worrying about upfront costs.
  • Passive Income through Royalties: Authors earn royalties on book sales, offering a source of passive income as their work gains traction in the market.
  • High-Quality Standards: With experienced professionals overseeing the publishing process, traditional publishers maintain high quality standards for the books they release, ensuring they make a strong impact in the market.
  • Established Distribution Networks: Traditional publishers have established channels for distribution, which means that authors can have their books placed in major bookstores, libraries, and online platforms, expanding their reach to a broader audience.

Cons of Traditional Publishing:

  • High Barriers to Entry: Traditional publishing involves a competitive process, with publishers receiving thousands of manuscripts each year. Only a small percentage are selected for publication, making it difficult for many authors to get their work noticed.
  • Long Publishing Timelines: The traditional publishing process can be slow, with authors often waiting months or even years before their books are published, reviewed, and distributed.
  • Limited Author Control: Authors may have limited say in key aspects such as book cover design, pricing, and marketing strategies, as these decisions are often made by the publisher.
  • Technology and Flexibility Limitations: With the rise of digital publishing, traditional publishing’s limitations are more apparent. New technological advances have opened doors for authors to explore more flexible, faster, and cost-effective ways to publish their works.

Is Traditional Publishing Right for You? Traditional publishing remains a reputable and reliable route for many authors, especially those looking for professional oversight and established distribution networks. However, the rise of digital and self-publishing options has created new possibilities for authors, offering more control and faster publishing times. Understanding the pros and cons of traditional publishing can help authors make an informed decision based on their goals and creative vision.

By embracing traditional publishing, authors can tap into a legacy of established processes, while also exploring new publishing models that are more accessible and cost-effective.

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FAQs !

Have A Publishing Question? Talk to Jackline Ingasian at publishing@cblafrica.com or +254707463007

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CLC Kenya Traditionally & Self Published Books

Because every Christian writer has a message from God

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FAQs !

Have A Publishing Question? Talk to Jackline Ingasian at publishing@cblafrica.com or +254707463007

The classes run for 14 weeks in the following months: 

December 2021-March 2022. March-June 2022. July-October 2022. 

No. Follow CLC Kenya on social media and on this website to know when a call is made.

CLC Kenya facilitates self publishing in the following date ranges: January 2022 Admission and July 2022 Admission. 

Send your print-ready files via email to pod@cblafrica.com. You will receive a quote/estimate/RFQ then a sample. Once you approve the sample, you can place your order with a minimum 2 copies and no maximum limit. 

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Support Services for Authors

Needing a service to launch and distribute your book? 

Editing & Proofreading (from) Kes 16,000

When it comes to books, an editor is seen as a gatekeeper between the author and the audience. An editor has to take a dual sided point of view in order to keep both parties happy. Authors know their stories inside and out, and have had a strong personal relationship with their manuscript for months or sometimes years.

Without an editor, you won’t necessarily see those things are there, or you won’t think they need fixing. The editor is there to bring out the best in your work. Writers can’t help but fall in love with their own writing. … An editor will point out areas of text that could be rewritten to improve flow and cohesion.

Cover & Layout Design (from) Kes 11,000

Professional and catchy book cover and layout design instantly grabs the attention of your target audience and makes them take a second look. A well-designed book cover and layout tells the readers that the author is serious about the work and is a thorough professional.

ISBN Acquisition Kes 4,000

ISBN helps your readers identify and order the exact book they want to purchase.

Libraries, bookstores, online retailers, distributors, and wholesalers depend on this unique identifier to track purchases and sales, and it will be necessary to apply for an ISBN if you intend to sell to them.

Copyright Facilitation Kes 5,000

Copyright law has a dual role. It provides exclusive rights to authors in order to protect their work for a limited period of time but it was also established to promote creativity and learning.

It makes easier for authors to make money selling their books, by preventing bookstores and other sellers from buying one copy of a book, making copies of the book, and then selling the copies to their customers.

Writing Classes (from) Kes 15,000

A writing mentorship class helps a writer by giving honest feedback. This constructive critique can improve your writing process and teach you new ways to approach your stories.

Publishing (from) Kes 45,000

This includes comprehensive editing, proofreading, cover design, inside text layout, acquiring ISBN and facilitating copyrighting.

Marketing & Distribution Strategy Development (Course) Kes 5,000

For self published authors, book marketing and distribution can pose a challenge. Empower yourself with this course.

Book Programs (from) Kes 20,000

Turn your book into a program. Get consultation, development of curriculum, hosting and mentorship.

Join An Authors Fellowship Kes 2,000

African Christian Authors Book Award program recognizes and promotes quality in Christian authorship in East Africa. Presented annually to Christian authors, the Award program celebrates the “best of the year” in 10 categories. Five finalists are chosen in each category unless there is a tie. The Winner in each category is announced and awarded at African Christian Authors Gala