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Pros and Cons of Self-Publishing at CLC Kenya (Hybrid Publishing)
Hybrid publishing combines the best elements of both traditional and self-publishing, offering authors the freedom and control of self-publishing while benefiting from the expertise and services of a professional publishing house. At CLC Kenya, authors can take advantage of this model to bring their books to life with a strong local presence and professional support. Here’s an overview of the pros and cons of self-publishing through CLC Kenya’s hybrid model:
Creative Control
Self-publishing gives authors complete creative control over their work. From the cover design to the book’s content, authors have the freedom to make decisions that align with their vision, ensuring the final product represents their unique voice and message.
Higher Royalties and Profit
Authors retain a larger share of the royalties in hybrid publishing compared to traditional publishing, allowing them to keep more of the profits from book sales. This can be particularly beneficial for authors looking to build long-term income from their works.
Faster Time to Market
With hybrid publishing, the time from manuscript submission to book release is significantly shorter than traditional publishing. Authors can have their books printed and distributed more quickly, allowing them to take advantage of current trends or seasonal opportunities.
Professional Support
At CLC Kenya, authors benefit from professional editing, formatting, and design services. This means the quality of the book can rival that of traditionally published works, without the need for a large financial investment upfront.
Flexible Print Quantities
Authors can print only the quantity of books they need, with options for Print-on-Demand (POD) services. This flexibility reduces the risk of unsold inventory and helps manage costs, making it ideal for authors looking for smaller or mid-range print runs.
Access to Distribution Channels
Through CLC Kenya’s hybrid publishing services, authors gain access to local and international distribution channels, including both physical bookstores and online platforms. This broadens the book’s reach and visibility.
Cost-Effective
Hybrid publishing provides a more affordable alternative to self publishing, eliminating the need for authors to pay large upfront fees for editing, cover design, or distribution. CLC Kenya offers a transparent and reasonable pricing structure, making it accessible for many authors.
Upfront Investment
While hybrid publishing is generally more affordable than self publishing, it still requires authors to make some financial investment in services like editing, cover design, and marketing. For some authors, these costs can be a challenge, especially without a large upfront budget.
Marketing and Promotion Responsibility
While CLC Kenya provides professional support, authors are still responsible for much of the marketing and promotion of their books. This means authors need to be proactive in building their brand and audience, which can be time-consuming and requires dedication.
Limited Control Over Distribution
Although CLC Kenya helps authors access distribution channels, the author still controls many aspects of the distribution process deciding where and how their books are sold.
Quality Assurance May Vary
Hybrid publishing provides authors with access to professional services, but quality can sometimes vary depending on the level of involvement an author chooses in the process. Ensuring the book’s quality is up to the author’s expectations may require a close working relationship with the team at CLC Kenya.
Time-Intensive
Authors are more involved in the hybrid publishing process compared to traditional publishing, which may require more time and effort for manuscript preparation, marketing, and distribution. For authors with limited time or experience, this could be overwhelming.
Financial Risk
While hybrid publishing offers higher royalty rates, authors take on more financial risk compared to traditional publishing. The upfront costs and the responsibility of marketing and sales may result in a financial loss if the book does not sell well.
Learning Curve
Self-publishing can be a steep learning curve for authors who are unfamiliar with the publishing process. Though CLC Kenya provides support, authors still need to understand various elements of publishing, including formatting, copyright, and distribution.
Self-publishing at CLC Kenya (hybrid publishing) offers authors significant benefits, including creative freedom, higher royalties, and professional support. It’s an excellent choice for authors who want control over their work and are willing to invest in their book’s success. However, authors should be prepared for the responsibility that comes with marketing, managing costs, and maintaining creative control.
If you are an author looking to publish with the support of a professional team while maintaining independence, hybrid publishing with CLC Kenya offers the ideal balance of flexibility and expertise.
CLC Kenya aims at increasing access to books that impact communities. We do this through:
(ii) Facilitation of Self-Publishing (also called Hybrid Publishing) – Details are on this page.
(iii) Print-on-Demand
(iv) Writing Classes
(v) And Kids Publishing & Writing Classes
We believe that books give our communities access to the world’s best wisdom, and stretch our minds past any conceivable horizon. They are the ultimate form of self-education and the ultimate tool for personal empowerment.
If you want more out of life, somewhere there is a book on a shelf or computer that will be your friend and guide.
If you’re an author, you should write with might, and birth a book that will light the way for others. If you are a reader, keep flexing the muscles of your mind!
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Making Your Book a Reality
Click for Writing & Publishing Programs for 5-19 Year Olds
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Find more info below or Click to chat with Helen Matarimo & Join Next Cohort
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Click to Access Online Calculator & Make an Order
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Did we miss anything? Ask in the comments section at the bottom of the page…
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Publish Now – Click to WhatsApp chat us!
Publish Now – Click to WhatsApp chat us!
Here are the steps to a successful publishing process for authors. You can do these steps by yourself or contract a publishing house to run the steps for you. Regardless of the publishing route you choose, an error-free manuscript is required to impress both the editors and readers of a well-published work. Regardless of the publishing route you choose, an error-free manuscript is required to impress both the editors and readers of a well-published work.

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Finalize with the manuscript. Give it your best input (after submission you will not be able to have additional content other than what the editors request for). If you need help putting your manuscript together, join a writing class.
This is the bulk of the work because you want an editor to comprehensively look at your book’s flow, grammar, sentence structure, paragraphing, redundancy etc. At this point, you will have back and forth with your project manager and the editor on emails, phone calls, chats and convened meetings. This stage can take up to six months. Then you will have the final manuscript which you will commission to the design stage.
As the design phase continues, have an independent proofreader go through the edited manuscript to ensure the t’s are crossed and the i’s are dotted. This is where a graphic designer does the cover and inside text layout to suit your target readers.
The International Standard Book Number is a numeric commercial book identifier which is intended to be unique. Publishers purchase ISBNs from an affiliate of the International ISBN Agency – in Kenya, the agency is KNLS. An ISBN is assigned to each separate edition and variation of a publication. No. of digits: 13 (formerly 10) Check digit: Weighted sum Example: 978-3-16-148410-0
Have a second proofreader go through the designed manuscript to ensure the text is flowing well and that the font types, sizes and line spacing are appealing to the eye. Changes can further be made at this stage towards perfection then you commission the final files to printing phase. You should aim at getting above 95% perfection of the book that meets international standards.
You can do print-on-demand (i.e flat rate irrespective of copies you order per time) or do bulk printing through offset printing that guarantees you a lower cost per unit for more copies ordered.
Copyright law makes it easier for authors to make money selling their books by preventing bookstores from buying one copy of a book, making copies of the book, and then selling the copies to their customers.
You should now price the book at this stage and plan on a launch whether virtual, convened or media coverage.
Develop a strategy for your distribution. Display in bookshops is for visibility and distribution and not necessarily for sales. You must develop a marketing strategy to drive the traffic to the bookshops
Join Authors Clubs and any other support groups to get help with marketing strategy. This should include help and training in setting up your book on social media platforms, book program launch, ebook selling on Amazon, ekitabu, snapplify and the likes as well as countrywide distribution through ecommerce platforms like Jumia.
Once you have set up your book on all the right platforms, here’s how to start generating traffic. 1. Blog and Podcast interviews 2. Your own Blog and Podcast 3. YouTubbe Channel 4. Join Support Groups online (Facebook reader groups are also working very well for many authors) 5. Join local clubs for authors and readers alike. TBC have one that’s very good 6. Utilize Digital Marketing, both on free platforms as well as paid campaigns 7. Use your mailing list to send informational content to your readers 8. Collaborate with other authors – combining one book content with another is becoming the way to go. But the winner of it all is Turn your book into a program
Book sales alone will not gain you the mileage you need. You will be disappointed. We buy T.D Jake’s or Myles Monroe’s or the likes books, not only because they have written the books well but because they also have other programs we follow or know them from. They have earned our trust in one way or another, so we get comfortable to read their content. You need to turn your book into a program. If you organize a workshop and have a registration fee (or not), most of the people attending will connect to you faster and are likely to buy your book as opposed to if they found it in a bookshop and you are a random guy (or lady). Some of the ideas include: 1. Workshops and Conferences 2. Self-Study online courses 3. Live Coaching programs 4. Paid Webinars, Online Conferences, Seminars 5. Speaking Engagements. These are very cost effective ways that will enable you reach the global market right from your house or office.
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https://kenyaclc.org/self-publishing-clc-kenya/
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http://bakerpublishinggroup.com/
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https://www.pubmatch.com/goodwillrights.html
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https://berit.us/center-for-redemptive-history/
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https://www.thegospelcoalition.org/
The classes run for 14 weeks in the following months:
December 2021-March 2022. March-June 2022. July-October 2022.
No. Follow CLC Kenya on social media and on this website to know when a call is made.
CLC Kenya facilitates self publishing in the following date ranges: January 2022 Admission and July 2022 Admission.
Send your print-ready files via email to pod@cblafrica.com. You will receive a quote/estimate/RFQ then a sample. Once you approve the sample, you can place your order with a minimum 2 copies and no maximum limit.

Needing a service to launch and distribute your book?
When it comes to books, an editor is seen as a gatekeeper between the author and the audience. An editor has to take a dual sided point of view in order to keep both parties happy. Authors know their stories inside and out, and have had a strong personal relationship with their manuscript for months or sometimes years.
Without an editor, you won’t necessarily see those things are there, or you won’t think they need fixing. The editor is there to bring out the best in your work. Writers can’t help but fall in love with their own writing. … An editor will point out areas of text that could be rewritten to improve flow and cohesion.
Professional and catchy book cover and layout design instantly grabs the attention of your target audience and makes them take a second look. A well-designed book cover and layout tells the readers that the author is serious about the work and is a thorough professional.
ISBN helps your readers identify and order the exact book they want to purchase.
Libraries, bookstores, online retailers, distributors, and wholesalers depend on this unique identifier to track purchases and sales, and it will be necessary to apply for an ISBN if you intend to sell to them.
Copyright law has a dual role. It provides exclusive rights to authors in order to protect their work for a limited period of time but it was also established to promote creativity and learning.
It makes easier for authors to make money selling their books, by preventing bookstores and other sellers from buying one copy of a book, making copies of the book, and then selling the copies to their customers.
A writing mentorship class helps a writer by giving honest feedback. This constructive critique can improve your writing process and teach you new ways to approach your stories.
This includes comprehensive editing, proofreading, cover design, inside text layout, acquiring ISBN and facilitating copyrighting.
For self published authors, book marketing and distribution can pose a challenge. Empower yourself with this course.
Turn your book into a program. Get consultation, development of curriculum, hosting and mentorship.
African Christian Authors Book Award program recognizes and promotes quality in Christian authorship in East Africa. Presented annually to Christian authors, the Award program celebrates the “best of the year” in 10 categories. Five finalists are chosen in each category unless there is a tie. The Winner in each category is announced and awarded at African Christian Authors Gala