Your Book Cover Is Not Decoration — It’s a Decision-Maker
We all know the saying, “Don’t judge a book by its cover.” Readers, however, did not sign that agreement.
Before a single paragraph is read, your cover has already answered several silent questions: What is this book? Who is it for? Is it worth my time? Does this feel trustworthy? In a crowded market—online and on physical shelves—your cover does the first round of selling long before you speak to a reader.
In fact, research and industry insights consistently show that cover design influences reader interest and purchase intent, especially when readers are browsing quickly. (BookNet Canada)
What a Great Book Cover Does for an Author
1) It Communicates Your Genre at a Glance
Readers shop by category even when they don’t realise they’re doing it. A cover must quickly signal whether the book is a marriage resource, devotional, business title, children’s story, memoir, or Christian fiction. If the cover sends mixed signals, the reader hesitates—and hesitation is the quiet cousin of “No”.
Publishers and designers often describe a cover as a “window” into the story, because it sets expectations instantly. (Penguin)
2) It Builds Trust and Authority
A clear, professional cover suggests that the author has taken the work seriously. It whispers, “This is worth your attention.” A weak cover can unintentionally imply rushed thinking, unclear messaging, or low production quality—even if the manuscript is excellent.
For nonfiction especially, trust is currency. Your cover is part of your credibility.
3) It Functions as Your Primary Marketing Asset
Your cover is not only for the bookshop shelf. It becomes:
Your thumbnail on online stores
Your banner on social media
Your poster for launches
Your image for press features and interviews
Your “visual logo” when people recognise your brand
Marketing advice for self-published authors often emphasises that strong visual consistency (using cover elements across promotions) improves recognition and recall. (The Self-Publishing Advice Center)
4) It Positions Your Book in the Reader’s Mind
A cover is a promise. It tells the reader what emotional experience to expect:
Comfort or conviction
Wisdom or warning
Healing or humour
Practical help or prophetic challenge
The cover should match the tone of the content. If the book is warm and pastoral but the cover looks harsh and corporate, the reader feels the disconnect—even if they cannot explain it.
5) It Helps the Right Reader Say “Yes” Faster
Sometimes authors aim for a cover that appeals to “everyone”. That usually results in a cover that feels like “anything”.
A good cover is not trying to attract the entire world; it is trying to attract your reader. When the right reader sees it, it should feel like the book is speaking directly to them.
Why Covers Matter Even More Today
Online Shopping Has Made Thumbnail-Readability a Non-Negotiable
Many readers first meet your book as a tiny rectangle on a screen. If the title is too small, the colours muddy, or the design too busy, your book gets ignored—not because it’s not good, but because it is not legible at speed.
Readers Browse Quickly, Then Decide
Studies examining how readers choose books repeatedly show that cover attractiveness and how well the cover represents the content meaningfully shape interest, especially for unfamiliar authors. (VU Komunikacijos fakultetas)
In plain terms: readers may not know your story yet, but they feel your cover first.
Common Book Cover Mistakes Authors Can Avoid
1) Designing for Personal Taste Instead of the Reader
You are allowed to love purple. But if your genre’s readers are expecting calm neutrals, bold contrasts, or specific visual cues, personal preference must bow to audience clarity.
(An author’s cover is not the place for self-expression alone. That is what the book is for.)
2) Making the Title Difficult to Read
A beautiful font that cannot be read quickly is not beautiful—it is decorative confusion.
A quick test:
Can you read the title at arm’s length on print?
Can you read it on a phone screen?
If not, the cover is working against you.
3) Overloading the Cover With Too Many Ideas
When everything is emphasised, nothing is emphasised. One strong concept beats five competing concepts.
4) Using Random Imagery That Doesn’t Match Genre
A business book with a romance-style cover. A devotional with a horror-thriller mood. A children’s book that looks like a legal textbook. These are not “creative”. They are “misleading”.
5) Neglecting Technical Print Requirements
Even a beautiful design can fail at print stage if the file setup is wrong. For print books, basic requirements like trim size, bleed, and margins matter to avoid awkward cuts and misalignment. (Kindle Direct Publishing)
A Practical “Author’s Checklist” for a Strong Cover
Before You Brief a Designer (or Review a Draft), Clarify:
Who is the primary reader?
Age group, life stage, pain point, spiritual maturity, and motivation.What is the promise of this book in one sentence?
If you cannot summarise the promise, the cover will struggle to summarise it too.What is the genre and category?
Covers are visual signposts. Choose the right road.What emotion should the cover communicate?
Peace? Courage? Hope? Conviction? Joy? Healing?Where will this book be sold most?
Mostly online → prioritise thumbnail readability
Mostly physical events/bookshops → prioritise shelf impact
When You Review the Cover Draft, Ask:
Does the title dominate appropriately?
Does the cover look “at home” beside other books in the same genre?
Would someone who doesn’t know me trust this book?
Does the cover match the tone of the manuscript?
Is it still clear in black-and-white or low brightness on a phone?
Conclusion: Excellence Is Part of Witness
Sometimes we treat the cover as a “small thing” compared to the message inside. Yet Scripture consistently teaches stewardship—handling what God entrusts to us with care. A book cover is not vanity; it is responsibility. If the message matters, then the presentation should not preach carelessness.
Or, to borrow the wisdom of Scripture in principle: do your work “as unto the Lord” (see Colossians 3:23). The cover is part of that work.
Ready to Strengthen Your Book Cover?
If you are publishing, rebranding, or preparing a new edition, treat your cover as a ministry tool and a marketing tool—because it is both.
A strong cover helps the right reader find the right book at the right time. And sometimes, that “right time” is a reader’s hardest season—when they don’t have the strength to search long, but they will respond to a clear invitation.
#BookCovers #ChristianPublishing #AfricanAuthors #SelfPublishing #BookMarketing #DesignExcellence #ReadersFirst
Award Winning Covers
Belonging – The Tale of an Orphaned Girl (UG)
Image of the girl’s eyes on the cover makes me want to read and know about the orphaned girl’s story immediately. It has an emotional appeal that resonates with the title.
The first impression of the book cover of “Belonging” displays a distinct visual style that stands out with a clear art direction. Attention to detail has been applied, therefore easily drawing the audience to read the book with ease. The cover design clearly tells the audience what the book is about and keeps true to the spirit of the book. The imagery is design friendly and balances well with the typography.
Meet the African Authors with Excellent Book Cover Designs
7f: Book Covers: Why They Matter for Every Author
Your book cover is not decoration—it is your book’s first decision-maker. Discover why covers matter for trust, genre clarity, and sales, plus common mistakes authors can avoid and a practical checklist for creating a cover readers choose, not ignore.
Learn More Here.
#RaisingAfricanVoices
Getting Started: Publishing Books
Preparing to Write/Publish
Step1: Prepare Yourself to Get Published…
Are you ready to publish your book? Here is how you need to prepare. Have your manuscript ready and explore the oprions available today. If you are stuck in getting it started or finished, there is several ways to get help. Explore and get published today! #RaisingAfricanVoices
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Step2: Let’s Talk About Publishing
The self-publishing landscape has changed considerably in the past two decades with new technologies such as the Internet, and the $1 billion markets continuing to change at a rapid pace. Increasingly, there are numerous alternatives to traditional publishing, and self-publishing is becoming the first choice for writers. #RaisingAfricanVoices
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Step3: Factors to Consider Before Self Publishing
Jesus, while talking to the disciples about following Him, asked them to count the cost. The same Scripture applies to authors today - you have to count the cost from the beginning to ensure you don't stop at some point in your book project's journey. #RaisingAfricanVoices
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Step4a: Requirements for Self Publishing
Are you ready to be published? Use our 4 points check list and tick 'Published Author' box so you can move on to the next God-given assignment... #RaisingAfricanVoices
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Step4b: Publishing Steps – Review
Is your manuscript due for a review towards getting published? The major focus during manuscript review is the general quality of the book. It is important to establish the overall completeness, scope and readership of the manuscript and whether the presentation and accessibility of the book is suitable. #RaisingAfricanVoices
Read MoreElementary Skills: Publishing Books
How to Write
5a: How to Write a Book Dedication
A book dedication is a way for you, the author to bestow a high honor on a person (or a group of people) you wish to praise or otherwise spotlight. This dedication note is often short and usually focused on one person (or a specific group of people). It’s supposed to be personal, rather than professional. It goes on the dedication page, which is in the very front of the book, after the title page. Here's how to write one. #RaisingAfricanVoices
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5b: How to Write a Book’s Foreword
A well-written foreword can function as the ultimate third-party recommendation or endorsement for your book, generating interest and helping when it’s time to market your book. Here’s how to write one. #RaisingAfricanVoices
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5c: How to Write a Book Introduction
Are you stuck on writing your book introduction? Here's how to... Hook the reader right from the beginning with a personal story from your life, a funny story, a joke, or just an interesting fact that causes him/her to want to continue reading. Here’s how to write one. #RaisingAfricanVoices
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5d: How to Write a Book’s Conclusion
If your readers are in the conclusion chapter, it also means they read the whole book, they liked it, and now they want you to wrap it up. So don’t rash it. Give them what they want. Here’s how to write one. #RaisingAfricanVoices
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5e: How to Write an Author’s Bio
People are looking for reasons why they should spend their time reading what you have written. You need to instill confidence in your readers that you are knowledgeable on the subject matter by writing an appropriate bio. Here's how to write one. #RaisingAfricanVoices
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5f: How to Write a Book’s Blurb
A blurb is a short yet descriptive account of the book that goes on the back cover or within the book sleeve of a hardcover book. It includes any information that represents the book best and intrigues the readers and shoppers to pick the book off the shelves. Here's how to write one. #RaisingAfricanVoices
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5g: How to Write an Acknowledgment
An acknowledgment section in a book provides the space to go into lenghty details in thanking the people who were sources of inspiration and support for your book and life. Here'show to write one. #RaisingAfricanVoices
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5h: How to Write a Table of Contents
A table of content shows the things that are held or included in something. In the book industry, it is a list of the chapters or sections given at the front of a book or periodical. Here's how to write one. #RaisingAfricanVoices
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5i: Difference Between a Foreword and Endorsement
Foreword vs endorsement: what’s the difference? Discover their purpose, placement, length, and how each builds credibility and helps readers choose your book.
Read MoreTechnical Skills: Publishing Books
Refining Your Manuscript
6a: How to Write a Devotional
A devotional book is a literary work designed to provide spiritual inspiration, guidance, and reflection for readers seeking to deepen their faith and relationship with God. Get started here. #RaisingAfricanVoices
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6b: How to Write a Captivating Novel
A great novel is a complex interplay of various elements, but some key components often contribute to its greatness. Get started here. #RaisingAfricanVoices
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6c: How to Use Dialogue in Story Writing
Effective dialogue is characterized by authenticity, clarity, and relevance to the story. It should sound natural and believable, reflecting the unique voices and perspectives of the characters. Dialogue tags, such as "said," "asked," and "replied," help identify speakers and maintain clarity in conversations. Get started here. #RaisingAfricanVoices
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6d: How to Use ‘Show Don’t Tell’ in Story Writing
"Show don't tell" is a fundamental principle in storytelling that encourages writers to use descriptive language, actions, dialogue and scenes to reveal information to the reader, rather than simply telling them outright. Get started here. #RaisingAfricanVoices
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6e: How to Elevate a Non-fiction Christian Book to Make it Personal and Engaging
Transforming a flat non-fiction Christian book into an engaging and impactful read requires authenticity and connection. Share your personal testimony, use relatable real-life examples, and offer practical applications to make your message resonate. Being vulnerable about your faith journey fosters trust, while reflective questions and actionable steps encourage readers to apply the lessons to their own lives. Get started here. #RaisingAfricanVoices
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6f: How to Ethically Use Other People’s Public Stories in a Non-fiction Christian Book
Using public stories in your Christian book requires integrity and respect for the individuals involved. Always seek permission where possible, give proper attribution, and ensure the story aligns with your message while preserving the dignity of those featured. Avoid embellishment or distortion for dramatic effect, and focus on presenting truth with grace. By handling stories ethically, you honour both the subjects and your readers while maintaining your credibility as a Christian author. Get started here. #RaisingAfricanVoices
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6g: How to overcome the challenge of mixed languages in writing a manuscript
Writing a manuscript with mixed languages can be both enriching and challenging. To overcome this, establish clear guidelines for when and how to incorporate multiple languages. Use translations sparingly and only where necessary, ensuring they don’t disrupt the reader’s flow. Consider adding footnotes or a glossary for clarity and consistency. Tools like professional editors and language experts can help refine your manuscript while maintaining cultural authenticity. Get started here. #RaisingAfricanVoices
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6h: How to Peer Review Fiction and Non-Fiction Christian Literature Manuscripts
Peer reviewing Christian literature requires a thoughtful approach to ensure the manuscript aligns with Biblical principles while engaging readers effectively. For fiction, focus on character development, plot consistency, and spiritual themes. For non-fiction, assess clarity, theological accuracy, and practical application. Provide constructive feedback, highlighting strengths and offering actionable suggestions for improvement. A thorough peer review not only refines the manuscript but also upholds its spiritual impact. Get started here. #RaisingAfricanVoices
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6i: How to Ensure Diversity and Inclusion in Christian Writing
By embracing diverse voices, ensuring equitable access for underrepresented authors, and encouraging inclusive storytelling, authors and publishers can reflect the richness of God's Kingdom. This includes actionable strategies to amplify marginalized voices, promote cultural representation, and create a more inclusive literary ecosystem. With initiatives like multilingual publishing, fair contracting, and global partnerships, CLC Kenya leads the way in advancing DEI while staying true to Biblical principles. Get started here. #RaisingAfricanVoices
Read MoreAdvanced Skills: Publishing Books
Going the Extra Mile
7a: Should a Non-Fiction Book Have a Subtitle?
A subtitle is a powerful tool for non-fiction books, offering clarity and appeal to potential readers. It provides additional context about the book's content, target audience, and benefits, helping it stand out in searches and on bookshelves. A well-crafted subtitle enhances discoverability, boosts SEO, and communicates your book's value in just a few words. Learn More Here. #RaisingAfricanVoices
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7b: Why Organising Your Non-Fiction Into Chapters Is Important
Organising your non-fiction book into clear, well-structured chapters enhances readability, engagement, and comprehension for your audience. Chapters create a logical flow, making complex ideas easier to digest while guiding readers through your message step by step. A structured layout also improves your book's professional appeal and allows readers to quickly locate topics of interest. Learn More Here. #RaisingAfricanVoices
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7c: Why Self-Edit Your Book Before Submitting it for Publishing?
Self-editing is a crucial step before submitting your manuscript for publishing. It allows you to refine your ideas, correct errors, and enhance the overall quality of your work. A well-edited manuscript not only demonstrates professionalism but also makes the publishing process smoother and more efficient. From grammar to flow and consistency, self-editing ensures your book is the best version of itself before reaching an editor's desk. Learn More Here. #RaisingAfricanVoices
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7d: The Art of the Author Photo: Essential Specs for a Professional and Polished Image
Professional photos on a book’s back page play a crucial role in an author’s branding and marketing strategy. Learn More Here. #RaisingAfricanVoices
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7e. Why Professional Layout Is Non-Negotiable for African Christian Authors: Publishing With Excellence
Why professional book layout is non-negotiable for African Christian authors. Learn how industry-standard layout protects your message, credibility, reader experience, and publishing excellence from manuscript to marketplace.
Read More7f: Book Covers: Why They Matter for Every Author
Your book cover is not decoration—it is your book’s first decision-maker. Discover why covers matter for trust, genre clarity, and sales, plus common mistakes authors can avoid and a practical checklist for creating a cover readers choose, not ignore. Learn More Here. #RaisingAfricanVoices
Read MoreContractual Skills: Publishing Books
Be Informed (Not Legal Advice)
8a: Why Every Author Needs a Non-Disclosure Agreement (NDA)
Protect your intellectual property with a Non-Disclosure Agreement (NDA) in publishing! An NDA safeguards your manuscripts and creative ideas by establishing confidentiality between authors, publishers, and editors. It ensures your work isn't misused, offers legal protection, and secures your publishing journey. Learn how to prevent unauthorized use of your content, why documentation is essential, and how trusted publishers like CLC Kenya provide sample NDAs to keep your work safe. Don't let your hard work go unprotected—explore the importance of NDAs today! Here’s what you need to know. #RaisingAfricanVoices
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8b: What to Include in the Copyright Page and Complete the Copyrighting Process
Copyright law gives creators of original material the exclusive right to further use and duplicate that material for a given amount of time, at which point the copyrighted item becomes public domain. Here's what you need to know. #RaisingAfricanVoices
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8c: Terms and Conditions for Traditional Publishing/Adapting Existing Books into Other Versions
Adapting existing books into new versions, such as translations, audiobooks, or special editions, requires clear terms and conditions in traditional publishing agreements. These terms outline rights, royalties, and responsibilities for both the author and publisher, ensuring a smooth adaptation process. Properly defined agreements protect the integrity of the original work while maximising its reach and impact across different formats. Here’s what you need to know. #RaisingAfricanVoices
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8d: How to Publish a Book with Multiple Stakeholders: Best Practices for Rights Ownership, Expenses and Recognition
Publishing a book with multiple stakeholders requires clear communication and well-defined agreements to ensure smooth collaboration. Establish ownership rights, allocate expenses transparently, and outline recognition for each contributor's role. Best practices include drafting detailed contracts, maintaining open communication, and resolving disputes amicably. These steps protect relationships while ensuring the book's success. Here’s what you need to know. #RaisingAfricanVoices
Read More8f. How to Write a Contributor Consent Form for a Memoir Book
Publishing a book with multiple stakeholders requires clear communication and well-defined agreements to ensure smooth collaboration. Establish ownership rights, allocate expenses transparently, and outline recognition for each contributor's role. Best practices include drafting detailed contracts, maintaining open communication, and resolving disputes amicably. These steps protect relationships while ensuring the book's success. Here’s what you need to know. #RaisingAfricanVoices
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8e: How to Get ISBN in Kenya and Other African Countries
Publishing a book with multiple stakeholders requires clear communication and well-defined agreements to ensure smooth collaboration. Establish ownership rights, allocate expenses transparently, and outline recognition for each contributor's role. Best practices include drafting detailed contracts, maintaining open communication, and resolving disputes amicably. These steps protect relationships while ensuring the book's success. Here’s what you need to know. #RaisingAfricanVoices
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