Reaching Readers – Book Marketing & Distribution
Getting published is a major milestone in reaching your readers. We understand that the journey from writing to publishing has been a long one – but now you cannot relax and wait for your readers to find your book. This is the final stage of your book’s journey – well, it’s a stage that will be with you for the rest of your life.
What you need now is a marketing strategy – whether you are distributing your book for profit, to break even, or even for free. The aim is for you to reach the right readers in order to impact their lives and bring a positive change.
A Marketing Strategy provides authors an edge to make optimum utilization of their resources so as to provide a sales message to the target market. The best strategy is not the most complicated one but a simple one that you can follow. This plan should enable you to determine your target market through market segmentation in order to precisely establish a relevant audience for your book. After all, to satisfy the needs of your readers you need to understand what they really need and how they need it delivered to them.
Having a narrow target will ensure the success of your book because marketing to too wide an audience can be a waste of time, money, and effort. Instead, reach the right readers with the right message to increase their awareness of the book — and convince them they’d love it.
clckenya
Author
Reaching Readers – Book Marketing & Distribution
This plan enables authors to have a structured outline of their marketing and distribution strategies to reach readers. It will serve as your essential building block and support and give you the opportunity to have measurable goals towards impacting your readers.
This is not a one-fit-all plan but a guide to enable you to map your own strategy based on your day-to-day life, connections, and resources available. You can start from where you are and strategically grow to where you want to be – an established best-selling author! It requires a lot of time commitment, effort, and intentionality, coupled with God’s backing.
CONGRATULATIONS, YOU ARE PUBLISHED!
Lesson 1 of 2 within section CONGRATULATIONS, YOU ARE PUBLISHED!.You must enroll in this course to access course content. How Do I Begin To Sell and Distribute My Book?
BOOK PRICING
Lesson 1 of 3 within section BOOK PRICING.You must enroll in this course to access course content. Factors To Determine A Book’s Retail Price
Lesson 3 of 3 within section BOOK PRICING.You must enroll in this course to access course content. YOUR BOOK LAUNCH – BASICS
Lesson 1 of 9 within section YOUR BOOK LAUNCH – BASICS.You must enroll in this course to access course content. Right Venue Brings Half the Success
Right Date/Timing Contributes to The Numbers
Set Up Financial Structures for Your Book
Branding – Prepare Your Stationery
Utilize Other-Events Opportunities
Lesson 7 of 9 within section YOUR BOOK LAUNCH – BASICS.You must enroll in this course to access course content. Lesson 8 of 9 within section YOUR BOOK LAUNCH – BASICS.You must enroll in this course to access course content. Prepare Your Book’s Elevator Pitch
DISTRIBUTION AND VISIBILITY
Lesson 1 of 4 within section DISTRIBUTION AND VISIBILITY.You must enroll in this course to access course content. Distribution Activities & Disciplines
The Three Approaches To Distribution
Lesson 4 of 4 within section DISTRIBUTION AND VISIBILITY.You must enroll in this course to access course content. MARKETING STRATEGIES FOR AUTHORS
Introduction to Book Marketing Strategies
Marketing Mix: Product, Price, Place and Promotion
Building a Website Increases Your Presence
Lesson 4 of 7 within section MARKETING STRATEGIES FOR AUTHORS.You must enroll in this course to access course content. Build Relationships and Networks
Engage Your Audience and Be Personal
Lesson 7 of 7 within section MARKETING STRATEGIES FOR AUTHORS.You must enroll in this course to access course content. SET UP YOUR BOOK’S SELLING PLATRORMS
Introduction – Consignment Contract
The Most Powerful Marketing Tool On Earth – The Internet
BRANDING THE AUTHOR
What is an Author’s Brand? By Washington Blessing
TURNING YOUR BOOK INTO A PROGRAM
Book Program Explained by Dale Mutta
PREPARE FOR PUBLIC SPEAKING
Basics of Public Speaking for Authors by Gitonga Mutani
What Others Have Said
