Getting published is a major milestone in reaching your readers. We understand that the journey from writing to publishing has been a long one – but now you cannot relax and wait for your readers to find your book. This is the final stage of your book’s journey – well, it’s a stage that will be with you for the rest of your life.
What you need now is a marketing strategy – whether you are distributing your book for profit, to break even, or even for free. The aim is for you to reach the right readers in order to impact their lives and bring a positive change.
A Marketing Strategy provides authors an edge to make optimum utilization of their resources so as to provide a sales message to the target market. The best strategy is not the most complicated one but a simple one that you can follow. This plan should enable you to determine your target market through market segmentation in order to precisely establish a relevant audience for your book. After all, to satisfy the needs of your readers you need to understand what they really need and how they need it delivered to them.
Having a narrow target will ensure the success of your book because marketing to too wide an audience can be a waste of time, money, and effort. Instead, reach the right readers with the right message to increase their awareness of the book — and convince them they’d love it.
Course Instructor
Reaching Readers – Book Marketing & Distribution
This plan enables authors to have a structured outline of their marketing and distribution strategies to reach readers. It will serve as your essential building block and support and give you the opportunity to have measurable goals towards impacting your readers.
This is not a one-fit-all plan but a guide to enable you to map your own strategy based on your day-to-day life, connections, and resources available. You can start from where you are and strategically grow to where you want to be – an established best-selling author! It requires a lot of time commitment, effort, and intentionality, coupled with God’s backing.